FI-2026-000156
SolvedBusiness
SolvedBusinessCustomers abandon the checkout at the shipping step
- Reference
- FI-2026-000156
- Category
- Business
- Published
- Oct 17, 2026
- Read by
- 1
The problem
Traffic is healthy and the cart fills up, but nearly half of all carts are abandoned on the page where shipping is calculated.
What we told them
Abandonment concentrated at the shipping step nearly always means the total moved. Customers do not abandon because shipping costs money; they abandon because the number changed after they had decided. Show the shipping cost, or a worst-case estimate, on the product page and in the cart. The cost stays identical and the abandonment falls, because you removed the surprise rather than the charge.