Team delivers on time but quality complaints keep rising

What we told them

You are measuring one thing and getting exactly it. When the only visible target is the date, quality is the variable that absorbs the pressure, and the team knows this even if nobody says it. Add a measure that is as visible as the deadline — escaped defects, rework hours — and report both together every week. Teams optimise for what is counted in public; you do not have a discipline problem, you have a scoreboard problem.